Published: 2019-05-13 10:58:57 CEST
Apranga
Investor News

Apranga Group presents new brand and starts online sales on new platform Soulz

On May 13, Apranga Group, the leading clothes retailer in the Baltic States, starts online sales on a new e-commerce platform Soulz.lt. The new online store in Lithuanian market combines major part of brands assortment of Apranga, Aprangos galerija, City, Tommy Hilfiger, Aldo and other shops, presents variety of style combinations and latest collections. In the future, it is planned to expand the range of brands.

“Our aim is to provide customers with more possibilities and to adapt successful retail experience online. We are working online for three years and we have no doubt the platform Soulz.lt will further strengthen our positions. Customers do not choose either traditional or online shops, therefore, we seek to offer better shopping experience for every client. We invest actively into traditional shops, we set ambitious goals online, and we want to combine physical and digital experiences,” says Apranga Group General Director Rimantas Perveneckas.

Online shoppers are able to choose clothes, footwear and accessories from more than 80 recognized brands like Boss, Tommy Hilfiger, Armani Exchange, Calvin Klein Jeans, Aldo, Tom Tailor, Diesel, Jack&Jones, Miss Sixty, Superdry, Coccinelle, Marella, Michael Kors, and others at Soulz.lt.

Deliveries to the selected stores in Lithuania and returns are free of charge. Shipping to post terminals will take 1-3 working days. Payments can be made via Visa, Mastercard, Maestro debit or credit cards. In the future, delivery and payment options will be increased.

Soulz branding was created and developed by Clinic 212 agency.

The website Soulz.lt was developed by Nordcode, a web systems and application developers. A number of goals were raised to achieve, the most important of which are shopping experience, smooth integration of new website into existing business management systems, the maximum process automatization at each customer service point.

In 2016, Apranga Group following the franchise agreements with world’s leading clothes retailer Inditex brands Zara, Massimo Dutti, Bershka, Pull and Bear, Stradivarius, Zara Home, Uterqüe, and Oysho started online sales in Lithuania, Latvia, and Estonia.

About Apranga Group

Apranga Group cooperates with more than 200 recognized European and global brands. Group operates a chain of 189 stores in the Baltic States: 111 in Lithuania, 49 in Latvia and 29 in Estonia, including chains Apranga, Aprangos galerija, City, Mados Linija as well as Burberry, Hugo Boss, Emporio Armani, Ermenegildo Zegna, Max Mara, Armani Exchange, Weekend Max Mara, Coccinelle, Mango, Aldo, s.Oliver, Marella, Max&Co, Pennyblack, Tommy Hilfiger, Calvin Klein Underwear, Tom Tailor, Sandro, Maje, Karen Millen, Orsay, Promod and Inditex group brands Zara, Zara Home, Massimo Dutti, Bershka, Pull and Bear, Stradivarius, Oysho managed following the franchise agreements.

In 2019, Apranga Group plans to refurbish or open 35–40 stores, net investment will come to EUR 12-15 million. Group plans to achieve a turnover of EUR 242.6 million in 2019, which is 7.0% more than in the previous period.

Rimantas Perveneckas
Apranga Group General Director
+370 5 2390801